Whether you’re a small business owner or marketing manager, you already know the power of great visuals. From social media posts to brochures or your next big presentation, design can make or break how your brand is perceived. Canva has made it easier than ever to create clean designs quickly.
If you have a logo, we bet you cannot wait to create some exciting marketing materials to get your brand out there. There are some basic rules of how to use your logo that are important to keep in mind so you can ensure that you are building a consistent
Branding is more than just having a logo! Every element of your brand should work together to reflect who your business is in a harmonious manner. Our downloadable Branding Checklist, includes some key items to consider before you launch your brand. It’s also a good way to determine what parts
There are many file types for images out there and when you are working with a graphic designer, you may be asked for a specific file type. Or maybe you have received your new logo file package and are wondering what all of the different file types are used for.
Establishing a strong focal point in your visual communications is one of the most important parts of design. The first step is to determine your focal point – or the very first thing you want the reader to see. This is often a heading, but can be your logo, an
Fonts are one of the principle building blocks of design and communication, but with hundreds of thousands of different fonts to choose from, trying to narrow down not just what you want to say, but how you want to say it can feel overwhelming. Here are a few key concepts
Accessibility in design has always been important for a design’s success. Recently, it has gained more attention, especially due to Web Content Accessibility Guidelines (WCAG) and other online accessibility standards for websites and digital content, aimed at making the web usable for everyone. Ensuring online compliance involves various detailed steps, including design
There are So. Many. Fonts. out there and we know it can be hard to make a choice sometimes. Your decision can be made much more easily if you begin your selection by understanding the role you need the font to play. Looking for something corporate? Writing a children’s book?
As graphic designers, one of the most valuable tools we create for our clients is a set of brand guidelines. But what exactly are they, and why are they so important? Read on to learn more!
To celebrate the Season, we have assembled 12 Days of Design tips and tricks for business owners or visual content managers. Check back every day to see our next tip!
Did you know that CMYK, RGB and even Pantone colour models all serve different purposes? Knowing how they work can help you make more informed decisions about your brand’s visual identity! Whether you are needing products for screen or for print, being informed of these colour models’ limitations and capabilities
If you’ve ever wondered about what goes into creating a logo, you’re not alone! As designers, we get asked about it a lot. The truth is, there’s a lot more to the logo design process than sketching out a symbol and calling it a day. A logo is the face
What is Resolution? All images are made up of a set number of individual coloured dots. In print, we call them “dots”, and digitally, we call them “pixels.” Selecting resolution is basically the computer asking you how to break up the physical dimensions of your image into these dots or
Your logo is one of the very first things that connect your business to its customers. It is what a customer often associates most with your brand. But, did you know that what your logo communicates isn’t just the design itself, but also how it’s displayed?
Here is a logo refresh we did for CBAA! Thinking of Updating your logo subtly? It can be an effective way to keep your brand modern!
Whether you’ve just started your new business or you’re looking to refresh your existing one, selecting the right colours for your brand can seem like an overwhelming task! With an abundance of colours available, the array of options to choose from may seem limitless.
Do you have a project in mind or have any questions about our services? Drop us a line (see what we did there?) and we will get back to you typically within 2 business days!
